Our Vision, Mission and Priorities

Our Vision
A strong and profitable beef industry in Missouri.

Our Mission
To protect and improve the marketing climate for beef.

Our Priority
To ensure consumer confidence in beef and the beef industry. 
The Council is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.

The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1 per head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen's Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.

Check in on the Checkoff

The tools listed below are here to assist you monitor that MBIC is working in line with the above Vision, Mission and Priorities.